ByMark J. Guillen, writer at

Netflix expanded its crackdown operation reach to the UAE region where it will block VPNs users.

Netflix Inc. announced a crackdown operation on the viewers who use VPN services to access the platform. It clearly stated that it does not like people geo jumping which is one of the main reasons for it to plan global expansion.

Previously, people used VPNs because the service was not available in their respective countries. Now after being available to customers living in more than 190 countries, it is disappointing to see that the trend of using VPN services is increasing day by day. The crackdown began with the users living in Australia who were most involved in the geo dodging tricks. Nearly 340,000 customers subscribed for Netflix services before it made its entry in the region, which is why they directly got the access to the far superior US catalogue.

The main reason for changing primary location is to access the content library of a different location. The streaming giant has no right to either add or remove content from one location. It totally depends on the content owners. The increasing trend of geo dodging annoyed the content owners as they could see traffic coming from regions where the content was not supposed to be available for customers.

Now sources suggest the crackdown operation has reached the UAE region and customers are already raging over this decision. The streaming service provider had initiated an operation where it has started to block access to consumer accounts in their home region. They have started to limit the programs that can be accessed within a region.

The Vice President of Netflix, David Fullagar, said in a blog post, “Some members use proxies or ‘unblockers’ to access titles available outside their territory. For now, given the historic practice of licensing content by geographic territories, the TV shows and movies we offer differ to varying degrees by territory. In the meantime, we will continue to respect and enforce content licensing by geographic location.”

The streaming giant is constantly issuing warnings to its customers since December that the company will stop streaming subscribers to use VPN services in order to access accounts apart from their region. The warning was again issued when the firm announced its global expansion.

Customers who have already faced the blockade are not satisfied as they feel that the content is very limited when compared to the US and UK. This is true that not all countries have excellent content. In Australia, user screens were getting black whenever they used VPN service. Customers from UAE are redirected to their home site and are allowed to access its own content only.

Netflix’s Vice President of Communications stated, “Ultimately, the goal is to provide a service around the world that is more similar than not. Until we can offer all our programming globally, we have to deal with the reality of territorial licensing. We’re moving as quickly as we can.”


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