I've become obsessed with canon. I don't know why. I should probably be ashamed. If there's a show I like and it shares a universe with another show, I watch it. Fortunately, I always end up enjoying the other material.
I can think of two instances when I really had to force myself to watch something because of my canon curse. The most recent time was last month when The Flash/Supergirl crossover was announced. I reluctantly forced myself to start watching Supergirl so I could fully appreciate the one episode. Granted, I've come to find the show much more watchable than I anticipated.
The other time I had to force myself to watch something was Agents of S.H.I.E.L.D. with its cast full of original powerless characters. What fun. But of course, as anyone will tell you, make it past that halfway point in season one and suddenly you're flying relatively high on above average TV goodness. The reason for the sudden hike in quality is due to the events of Captain America: The Winter Soldier. We're informed that half of S.H.I.E.L.D. is actually Hydra and the agency is immediately shut down. It was the best thing to happen to the show. But in retrospect, this really seems like a dick move on Marvel's part since Agents of S.H.I.E.L.D. is about the existence of the agency they just got rid of.
Apparently, how it all works is: Jeph Loeb, executive vice president of Marvel Television, oversees the TV side and Kevin Feige, the president of Marvel Studios, oversees the movie side. And there's not much interaction between the two. They both do excellent jobs of keeping things cohesive and interconnected but they do it independently of each other. And even ol' Jeph might be slipping because while Daredevil and Jessica Jones have had minor overlap and Agents of S.H.I.E.L.D. and Agent Carter have had minor overlap, he can't seem to figure out how to connect ABC to Netflix. Well I can help. Just have Director Coulson appear and jot down some notes on Matt, and leave.
In fact, that's my solution for everything. Just have Phil Coulson appear in Civil War. Have someone acknowledge the fact that he's director now instead of Nick Fury. Have anyone in any movie acknowledge that there are a growing number of Inhumans in the world. Do something. When the Russo brothers were announced to be directing Civil War, one of my first thoughts was about Phil Coulson and how now would be the perfect time to bring him back. The Russos know what they're doing. They know what people want. We want Phil. He could've been the catalyst that brings the Avengers back together again. That's probably stupid. But having him simply appear couldn't hurt, could it? Is it somehow going to lessen the impact of a movie from 4 years ago? Well, Joss, you gave up your seat at the Marvel table.
The sad truth is, the Russos are completely oblivious to anything that's been happening on the TV side of things. And due to the fact that network television, Netflix, and big budget movies are all completely different beasts, the scheduling makes it really difficult to synchronize anything across the MCU. Episodes of Agents of S.H.I.E.L.D. are, of course, produced the fastest so they're able to be reactionary to things that happen elsewhere. Ideally, the ever-growing "Inhuman threat" should be referenced as frequently as the Battle of New York.
Come on, Marvel. You have contingency plans to incorporate things you don't have, in case you ever get the rights. Surely you can figure out a way to incorporate your own television shows. Even if it's just Phil Coulson appearing for one magical moment on anything other than Agents of S.H.I.E.L.D.