Despite the critics, the cinematic juggernaut of Batman v Superman: Dawn of Justice continues to steamroll the box office, now speeding past half a billion, a mere five days after release.
Much has been discussed about DC's epic, and the paltry rating of 28% it currently holds on review aggregator Rotten Tomatoes. In fact, one fan has even gone so far as to create a petition to get the director Zack Snyder ejected from the director's chair for Justice League.
'We're So Proud'
But, it looks like money does equate to happiness for Warner Bros., who are clearly delighted at the stream of dollar signs rolling in front of their eyes. Talking of the film's success, Global distribution chief Veronika Kwan Vandenberg said:
“We’re so proud that ‘Batman v Superman’ has become the must-see event film of the season for fans the world over. These incredible numbers are building momentum for not only this movie, but for the upcoming slate of DC superhero films.”
BvS has currently accumulated an impressive $193.3 million nationally, combined with takings of $308.6 million internationally. To put that in perspective, Snyder's previous DC installment, Man of Steel (2013), made $291 million in North America and a $377 million.
With receipts continuing to defy the merciless reviews, the success of BvS is shining a light on the disparity between critics and audiences. This isn't a case of fans going to watch BvS, not enjoying it and vowing to never see it again; many have been more than once.
'Disconnect Between Critics And Audiences'
Previously speaking to The Hollywood Reporter, Warner Bros. domestic distribution chief Jeff Goldstein spoke of this dissimilarity. He said:
"There is no question this is an extraordinary achievement. Clearly, audiences have embraced it and we are already seeing repeat business. It's just fun. Often, there's a disconnect between critics and audiences."
Snyder will no doubt be put to the test with Justice League, his third DC Extended Universe movie. But the signs suggest the demand for superheroes is huge, and no doubt Warner Bros. will feel optimistic that millions are guaranteed to be made.
Have you seen 'BvS' more than once?
Via: Comic Book Movie