While it might seem alarming that Batman V Superman: Dawn Of Justice is experiencing a 70 percent drop week to week, Warner Bros. is far from worried.
Jeff Goldstein, Warner Bros.' domestic distribution chief, said:
"We're not concerned with the drop. No matter how you slice it, to get to $52 million on any given weekend is an enormous accomplishment. We’re most focused on where we are in total. And our global number is huge."
Goldstein mentioned that the film has already done better than others like Thor, The Wolverine, Captain America: The First Avenger and Man Of Steel. Batman V Superman won't reach the high numbers Deadpool hit, but in a week or so it seems that Dawn Of Justice is looking to become this year's highest-grossing comic-book-based film worldwide.
Huge drops seem to be normal for Warner Bros., as the final Harry Potter film also experienced a 72 percent drop from week to week. While it might not be as globally appealing as Harry Potter, Batman V Superman has already hauled in more than $400 million at the international box office. The only film that has made even close to that sum this year is Disney's Zootopia.
Warner Bros. is hoping, however for a $1 billion-plus blockbuster, but it looks as if that goal is hardly possible now. No problem there: The company still finds $800 million to be a very successful number.
It might take them a bit to even reach that goal, but it seems like a reasonable goal nonetheless. While the film has received mixed reactions from fans and critics alike, it's monetary return is still incredibly impressive.
[Source: The Hollywood Reporter]