With Batman v Superman: Dawn of Justice still going strong in theaters and Captain America: Civil War quickly approaching, it only seems fitting that 20th Century Fox would start to amp up their marketing campaign for their latest X-Men film, [X-Men: Apocalypse](tag:1194267).
So far we have had two trailers giving fans more footage to look over and while the marketing hasn’t reached its peak as of yet, director Bryan Singer released this short featurette today showcasing the films’ lead villains: The Four Horseman of the Apocalypse. You can check out the video below:
This video clip doesn’t give us any new footage we haven’t already seen. However, it does highlight how pivotal of a role the Four Horseman will play in the film. Michael Fassbender, who plays Magneto, had this to say about his leader, Apocalypse…
“Apocalypse is the original mutant. He’s all powerful and he magnifies all of their powers. He’s decided to take judgment on the world, so he’s gathered a team of mutants to wipe out the human race.”
While this quote doesn’t tell us much more than we already know, we realize that Apocalypse can’t destroy the world on his own. This is why he recruits four mutants to help do his dirty work and wreak havoc eventually leading Earth into, well, an Apocalypse.
New Posters of the Four Horsemen are AMAZING!
If you thought 20th Century Fox was done with their marketing for the day, you’d be wrong. A few hours after the release of their featurette, the X-Men film’s Twitter account posted four incredible posters of our Four Horsemen. You can check them out in all their glory down below!
Archangel: Savage. Dark. Fallen.
Storm: Fury. Lost. Survivor.
Psylocke: Lethal. Fierce. Merciless.
Magneto: Rage. Pain. Vengeance.
Of all the posters I have seen thus far from the film, these are by far the best. Every picture here captures the emotion and tone of the movie PERFECTLY. The artist appears to have taken their time with these posters- these aren't the hasty photoshop job we've seen from some other film's (Cough! Avengers: Age of Ultron Cough!).
To truly appreciate these posters, you have to look deeper into some of the detail that went into creating these works of art. For instance, at first glance you may not have noticed that there’s a freaking horse behind every Horsemen in the poster! It makes sense, but the way the artist drew it was spot-on. The horses are directly behind the mutant characters as they blend in with their costume and match their color scheme: Archangel (White); Storm (Black); Psylocke (Pink); and Magneto (Red). Also, all four posters have the Apocalypse symbol above their heads giving that added touch, and solidifying them as part of #TeamApocalypse.
What other cool designs can be found on these Posters?
The four horsemen also have their own touch of awesomeness. For example, Archangel has the black crows and crosses below his waist; Storm has the thunderbolt and gust of wind; Psylocke has her sword strapped on ready for battle; and Magneto has a barren wasteland full of skulls and dead bodies blended in with his red armor.
I also like the three words that come with each of the mutants. They are words to describe each of the characters individually, to make them stand out among the rest. For Archangel the word "fallen" makes a great deal of sense like the "Fallen Angel." Storm has the word "lost" because we know she's young and vulnerable in her younger years before she becomes a member of the X-Men.
Then we have Psylocke where each of those three words sound absolutely badass. "Merciless" is my favorite because I know she won't show any mercy to anyone and won't quit. And of course we have the eventual leader of the 'Brotherhood of Mutants,' Magneto. The word I like here is "Pain." Something bad is going to happen to him in the film which will result in him taking sides to fight with Apocalypse and to once again fight against the world as we know it.
Can DC and Disney/Marvel Learn from 20th Century Fox?
All of these fine touches make for some great posters. I hope that DC and Disney/Marvel can learn from these designs because they prove that not every movie poster is the work of photoshop. 20th Century Fox definitely took their time to create these one-of-a-kind looks at the X-Men’s future foes. So all other companies out there, take some notes.
Apocalypse will not back down from a fight, and neither will his Four Horsemen. Now my only question to Fox is, where can I purchase these fine works of art?
Are you impressed by these latest posters? What do you enjoy most about them? Are you more excited now to see X-Men: Apocalypse or has the marketing changed your mind? I’d like to hear everyone’s thoughts in the comment section below and please share!