San Diego Comic-Con is without doubt the convention of all conventions. The buzz created by the event reverberates throughout the movie industry, with big movie studios, television networks and game developers using the event to make huge announcements.
Unfortunately for many fans, getting access isn't easy; not only is it difficult to obtain tickets — they usually sell quicker that you can say "DC or Marvel?" — but once inside, gaining access to the prestigious Hall H is an arduous task.
There is, however, good news for those who don't make the cut. Comic-Con International, the organization that runs San Diego Comic-Con, has announced that from this year they'll be streaming panels on their own VOD service (Comic-Con HQ) including all the juicy tidbits of information, exclusive announcements and general goodies.
Live And Let Live
In a world where the majority of us now stream religiously, it could be argued this news is somewhat overdue. In an interview with /Film, Executive Vice President Comic-Con HQ, Seth Laderman, spoke of the challenges they'll face.
"We’re going to be working with every single studio, every single panel host to be able to take the content and put it on our platform. We’re not going to be live streaming anything because we really don’t want to take away that experience of people who are the first to see and be there for it, but we can put things up shortly after.”
Ahhhh, so the streams won't be live. But, let's face it, this is definitely a good thing. Those who pay for a ticket, and get access, certainly deserve at least a little heads up on any exciting information divulged.
One workaround could include a live-stream of panel sessions, but a censor of any exclusive footage. This'll also come down to movie studios, and what they wish to divulge. Laderman added:
“That is one of the options as well and we’re going to be working with all the studios and the panel hosts to figure out what would be the best way to handle that. Because a lot of these studios have their marketing plans and how they want to control their assets."
'Everybody To See Everything'
Although the prospect of being up to date with the latest Marvel news, or the latest Star Wars scoop is exciting, the smaller releases could be the ones to benefit the most.
The 130,000 attendees surge to get that exclusive seat in Hall H, which does mean sometimes lower profile news could get overlooked. A special streaming service could result in more focus on these. And Laderman agrees:
“I still want to get cameras in the smallest rooms because they may not have the broadest audience out there but it’s still an important part of what Comic-Con is and I want to be able to allow everybody to see everything.”
No news has been released on how much the service will cost, as of yet, but Laderman did confirm that the service will be launched on May 7th. Overall this news is welcome, and could open the door for a wealth of content, all obtainable without even leaving the house.
This year's San Diego Comic-Con takes place between July 21st - July 24th.
Do you like the idea of a live streaming service for San Diego Comic-Con?