ByMark J. Guillen, writer at

Netflix has quietly launched HDR content for its customers.

It has been coming in for a long time that the US streaming business, Netflix Inc., wants to roll out support for the HDR streaming on its platform. HDR also known as High Dynamic Range is preferred in order to see the content in an improved and better picture quality. The company has started listing the HDR content for its customers that will offer potentially dramatically improved picture quality. However, only those subscribers that will be subscribed for the top tier subscription package of Netflix will be allowed to access the HDR content.

The HDR, or high dynamic range, is an excellent format which is capable to show more than million shades of color along with a greater brightness gradient per pixel. Hence, this results in a sharper picture that gives an unrealistic look to a video with extensive and rich color depth. Ultra HD Blu Rays which launched in the United Kingdom this week incorporates the HDR technology for a picture quality which is more or equal to that of 4K videos.

A customer would only require a television or a LED monitor which has the technology to play HDR content. Apart from this, Netflix recommends an extremely fast internet connection in order to play the stream smoothly. It is believed that at least a 25 Mbps connection would be sufficient. Only the premium Netflix subscribers will have the option to access the HDR content i.e. the subscribers who pay £8.99 per month for the subscription.

What strange is that the streaming service provider decided to roll out its HDR content very quietly. The company did not make any official announcement about this feature as of yet. But the manager of corporate communications at Netflix, Yann Lafargue, said in a statement to FlatPanelsHD informing him about the launch of HDR content. “We are indeed live with HDR. It works with compatible TVs, both in HDR10 and Dolby Vision,” he said.

Analysts believe that the compatibility issue of playing the HDR content would justify of as to why the streaming giant remained silent. It is believed that the technology can only be supported by the newest screens which are not common as of yet. Hence this tells a lot of about why Netflix did not brag about rolling out HDR content on its platform and majority of the customers will not have the required facilities to stream it. But in a longer run, this is an excellent deal for the premium subscribers as this is expected to change rapidly.

One thing is for sure that the content initially would be very much limited. Netflix expects to spend millions of dollars to come up with an extensive and diversified library of HDR content. Netflix said that the season one of Marco Polo and the Marvel superhero will be available for customers to stream in HDR technology.


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