Okay before I get into it, I feel the need to preface by saying that I am in no way a DC hater. I want these movies to be good just as a general fan of comic-book movies. My opinion on Batman v Superman had no involvement in my analysis of its box office. For that matter I am not going to say whether or not I even liked the film. We simply have to look at the box office numbers objectively. It needs to be analyzed from neither a fan's perspective nor from a hater's. Saying all of this, I am sorry to tell you but Batman v Superman is far from a success in the eyes of Warner Brothers.
BUT IT'S MADE 800 MILLION DOLLARS SO FAR! HOW CAN IT BE A FLOP!?!?
I know, I know, I can hear the angry comments now but to really understand the box office we need to look a bit deeper. Yes, on the surface it seems like Batman v Superman has made a lot of money and to the common person 800 millions dollars is surely a lot of money. However, the studio needs a lot more to even turn a profit.
What do I mean? Well let me break it down.
It is well known by now that Batman v Superman had an absurd production budget of $250M. That number there is normally where people stop, thinking that Warner Brothers spent no further money than that. However, this film had a huge marketing cost of $165M world wide which brings it's total to $415M.
BUT WAIT! We're not done yet. If we're really going to count every nickle and dime as I'm sure Warner Brothers has, we have to take into account the Global Home Entertainment costs of $91M and the Participation, Residual, and Off-The-Top costs of $92.4M. All together that brings the cost of the film to $598.4M.
Now, taking into account the movie theater's share of the profit, it is estimated that the film needs to make at least $925M to profit theatrically. As I write this, the movie currently has made $800,801,288M world wide which technically means it hasn't even broke even yet four weeks out.
To put this into perspective, similar tent pole films like The Force Awakens made a $1B in 12 days, Jurassic World made $1B in 13 days, and Furious 7 made $1B in 17 days.
As for Batman v Superman, the movie is not even expected to hit $1B AT ALL.
I know what some of you are going to say that so far Batman v Superman has already more money than films like Iron Man and the first Captain America. The difference is that these films did not cost nearly the amount Batman v Superman did and they starred lesser known heroes at the time. Batman v Superman however stars three of the biggest superheroes known to mankind; Batman, Superman, and Wonder Woman.
This movie should have made gangbusters. It should have easily crossed the 1 billion mark by now as everyone had expected it to. Maybe if they hadn't spent so much on the film things wouldn't be this bad but they did and now Warner Brothers is left scrambling.
Don't believe me? The studio is already thinking of making plans to re-release a rated R version of the film THIS SUMMER. No one would pull a move that desperate if they were happy with the success of their movie. I am sure the film will still manage to eek out a profit but it will be by far lower than what Warner Brothers or their stockholders would have wanted.
I am sure there are people who will give me hate for this article but the facts speak for themselves. Batman v Superman is far from a success and I no doubt believe that it will effect future DC movies for years to come.