I think we can all agree that texting in a movie theater is one of the worst offenses anyone can commit. I'm pretty sure that texting in the cinema is Dante's 10th Circle of Hell. Someone texting during a movie ruins everyone's time and is an annoying hassle.
Which is why the CEO of AMC, Adam Aron, thought it was a great idea to make some AMC movie theaters texting-friendly.
Now you may be asking yourself, "Why would he do such a idiotic thing?" Well, it's because he wants to appeal to millennials!
During a interview with Variety, he said,
We need to reshape our product in some concrete ways so that millennials go to movie theaters with the same degree of intensity as baby boomers went to movie theaters throughout their lives.
Aron then went on to say that,
When you tell a 22-year-old to turn off the phone, don’t ruin the movie, they hear please cut off your left arm above the elbow. You can’t tell a 22-year-old to turn off their cellphone. That’s not how they live their life.
A few days after that interview, AMC got it's shit together and released an apology and reassured everybody that there will be no texting in movie theaters.
In the apology letter, it read,
Unlike the many AMC that you have applauded, we have heard loud and clear that [texting in movie theaters] is a concept out audience doesn't want. In this age of social media,we get feedback from you almost instantaneously and as such, we are constantly listening. Accordingly, just as instantaneously, this is an idea that we have relegated to the cutting room floor.
We REALLY dodged a bullet there. If AMC actually let people text in movie theaters, people's theater-going experience would have been ruined by some idiot who decided to text during a movie. Let's just thank God Almighty that AMC made the right choice at the end.
You can read the apology letter here.