Hasbro has big plans for some of its most beloved properties, announcing via The Hollywood Reporter plans for bringing G.I. Joe, Micronauts, ROM, Visionaries and Mobile Armored Strike Kommand (or M.A.S.K.) into a shared cinematic universe, taking a cue from Marvel's success.
As if that weren't news enough, the writing talent Hasbro has brought in to serve as a writers room for the projects is a pedigree like none other:
- Michael Chabon (Pulitzer Prize-winning author of The Amazing Adventures of Kavalier & Clay)
- Brian K. Vaughan (Eisner Award-winning creator of Y: The Last Man, Saga and Ex Machina)
- Akiva Goldsman (Oscar-winning screenwriter of A Beautiful Mind)
- Nicole Perlman (Guardians of the Galaxy)
- Lindsey Beer (The Kingkiller Chronicle)
- Cheo Hodari Coker (showrunner of Netflix's Luke Cage)
- John Francis Daley and Jonathan Goldstein (screenwriters of Spider-Man: Homecoming)
- Joe Robert Cole (Black Panther)
- Jeff Pinkner (The Dark Tower)
- Nicole Riegel (Dogfight)
- Geneva Robertson-Dworet (Tomb Raider)
If you weren't taking the next G.I. Joe film seriously before, you've got no choice now — that's some heavyweight talent. Goldsman will act as executive producer on all of the films and oversee the writers room as they craft a shared universe between the properties.
Hasbro has been partnered with Paramount for its past G.I. Joe efforts and its successful Transformers franchise — which is also currently experimenting with a writers room for its many sequels and spinoffs, though not mentioned as part of the shared universe — and will continue to do so with the new properties.
Hasbro's executive vice president and CCO Stephen Davis said they are looking to build a diverse and inclusive universe that reflects the brands. He told THR:
"We first and foremost put together a list of writers who we wanted to be in business with and could be the world-builders that we needed. But we want to be sure that in the room we have diverse perspectives, diverse backgrounds and diverse experiences.
"Female empowerment is a central theme through a lot of these properties and one of the reasons we wanted diverse voices."
For Paramount's part, CEO Brad Grey said:
"Bringing together a writers room of this caliber is a bold step for our partnership, and one that we believe is critical for building these brands into new, successful franchises for the future."
A shared universe for these beloved toy properties is certainly a cool prospect, and with ROM and Micronauts recently returning to comic book form as well as the big screen in the near future, it seems like a total resurgence is imminent.