ByRicksen Vanclear, writer at
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Ricksen Vanclear

There were rumors 2 years ago, based around where the 'Captain America: Civil War' idea came from. If you can't draw back to when, here's the help. Screen rant posted this article in 2014. It was announced as 'Captain America 3'. Fans didn't know what story would play out, and Iron Man wasn't announced in the feature yet.

Now, today we're only 10 days away from its release and the Russo brothers just dropped this news. 'Captain America: Civil War' was placed for a counteracting agent for the feature 'Batman v Superman: Dawn of Justice', from Warner Bros. Here's what they said in an interview with THR.

'Well, it helps that we're working within a very popular genre. But I also think social media has altered viewing habits and tastes. The quality of tentpole movies has gotten very good and very competitive over the last couple years. Because of social media and the discussion that happens there, the audience has gotten a stronger collective sense of taste and you're dead at 6 p.m. on Friday if you didn't make a good movie. And they're starting to champion more radical storytelling."
'Deadpool's a great example of that. I mean, holy shit, $750 million worldwide? For our part, when we finished Winter Soldier two years ago and we were thinking about doing the next one, the only thing that seemed interesting to us was to deconstruct the Marvel Universe — because where else can we go at this point? There have been 11 or 12 movies so far, all with a fairly traditional structure. Our pitch to them was: People will tell you they love chocolate ice cream — until you give it to them five days a week. It's time to give them some rainbow sherbet. Kevin [Feige] is a maverick and he's very sensitive to how people are responding to his content. He said he thought we might be right."
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Things changed once 'Batman v Superman: Dawn of Justice' was announced.

"And after they announced Batman v. Superman, he said, 'you guys are absolutely right.' We needed to do something challenging with the material or we were going to start to lose the audience."

We know the film industry is an extremely competitive place. Marvel/Disney felt they needed to release something grand, compared to what WB/DC had planned to release.

'Batman v Superman: Dawn of Justice' is still in theaters. 'Captain America: Civil War' releases May 6.


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