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Box Office Breakdown

X-Men: Apocalypse is opening wide in just 3 weeks, and already predictions are being made. Many believe, because of the crowded superhero release schedule of 2016, the film is going to under perform, but I believe the opposite, in fact, I think it’s even going to cross the 700m gross of the last film (DOFP). So here are 5 reasons X-Men: Apocalypse will be the highest grossing X-Men movie yet:

1. It Contains all the Characters that Make the Franchise Successful

Before the latest trailer, I wouldn’t have included this point on the list, but the second we got a glimpse of Wolverine at the end, it was clear that this X-Men film had a perfect storm in terms of characters. It has every single person that has ever been popular in this franchise, Magneto, Professor Xavier, Mystique, Quicksilver, (recently) Wolverine, and, in the case of Professor X and Magneto, it has them in their “traditional” looks, with Xavier bald and in a wheelchair and Magneto acting with his traditional metal helmet.

Because it has this range of characters it can appeal to anyone who even has a pasting interest in the franchise, or who only has affection for a certain person. The large and strong cast of characters have always been the strong point of this franchise, and when you expand it to this length you maximise everything that makes this series great, what makes it appeal to the public, and therefore, its box office potential.

2. It Contains all the Actors that make the Franchise Successful

In a day where big names are everything, X-Men: Apocalypse has gone all out in stocking its cast with huge stars. You have the box office power of Jennifer Lawrence (who has led the Hunger Games franchise to huge 800m+ grosses in the past), James Mcavoy, who has been a huge part of both large Hollywood titles and small acclaimed indie films in a way that makes him appeal to both markets, and finally Michael Fassbender, an actor featured in a huge number of successful blockbuster films, such as Prometheus, Inglorious Bastards and 300.

And this is to say nothing of the huge supporting cast, such as Nicholas Hoult and Oscar Isaac, who recently stole the show in Star Wars: The Force Awakens. The cast are so strong in this film that even people repelled by superhero movies may come and see this just for the actors. Some may say drawing power means nothing anymore, but when your cast is this big and star studded, the box office results will show otherwise.

3. It Comes out in the Right Environment

Although every single X-Men movie since the first installment has come out in a “superhero friendly” environment, Apocalypse seems to be dropping at the maximum point of this comic book hype, and therefore can capitalise on it the most. The other films may have come out when superhero movies were just starting up, but Apocalypse comes out when they are biggest genre in the market by a huge margin.

The huge, 500m+ grosses of Age of Ultron, Ant-Man, Deadpool and The Winter Soldier show that the public has a huge love for these sorts of movies right now and Apocalypse can capitalise on that. In an environment where Batman v Superman making nearly 900m worldwide can be seen as a disappointment, it’s clear that is the best time for comic book movies to make as much money as possible.

4. It's backed up by the success of Deadpool

Many predicted that Deadpool would be a major misstep for the X-Men franchise. With an R Rating, a weird premise and not much mainstream appeal, it could have been a disaster for Fox. Luckily, the opposite occurred, and thanks to a stellar marketing campaign and great reviews, the film grossed an incredible 700m worldwide. The character was a proper pop culture icon at the time of release, up there with Guardians of the Galaxy or the original Avengers. Not only did this start a new successful franchise for Fox, but it created a lot of goodwill for the X-Men series on the whole.

For X-Men: Apocalypse, that goodwill could be what propels it to huge box office success, as, because Deadpool was so well received and influential, there is an interest in the X-Men franchise like never before. There is precedent for this, as comic book movies with well-liked previous installments (Iron Man 3, Thor: The Dark World) always get a box office boost. Fox didn’t even want to make Deadpool, but it may prove to be their most useful weapon in X-Men Apocalypse’s financial success.

5. It comes out on the right weekend

Now at first glance, it seems like X-Men: Apocalypse comes out in a crowded frame, having to contend with a sequel to a 1billion+ grossing film, Alice Through the Looking Glass. But if you look at what sort of film Through the Looking Glass really is, it becomes almost certain that X-Men will beat it. First of all, delayed sequels never do particularly well, even if the first film is well liked. In the past, movies like Sin City: A Dame to Kill For, Zoolander 2 and Terminator Genysis have shown that American audiences don’t really enjoy sequels that leave it late, unless the franchise has real nostalgia power (like Star Wars or Jurassic Park).

And the Alice in Wonderland franchise most certainly does not have that, in fact it has the opposite. The first movie was reviled by critics and audiences despite doing well, it stands at 52% on Rotten Tomatoes and 6.5 on IMDB, and is generally talked about as a bad film across the board. Besides, 6 years has passed since the last one, so it is likely people won’t even remember this is a franchise (decreasing its relevance and box office potential dramatically). But even if do, all they’ll remember is a poorly reviewed movie that got lucky at the box office, not something that make them want to see the new installment.

And if Apocalypse beats Alice, and I think it will, it has little else to contend with, only the romantic comedy Me Before You, which plays to a completely different audience. It can easily sweep away TMNT: Out of the Shadows, and has weeks before any real competition comes its way, in the form of Finding Dory on June 17. So, with a strong cast of characters and actors, the right environment and release date, and backing from the success of Deadpool, it seems very likely that by X-Men: Apocalypse will end up as the highest grossing film in the X-Men franchise.

What do you think of my points? How do you think X-Men Apocalypse will do at the box office? What do you think of the X-Men franchise in general? Leave any and all comments below, and, if you enjoyed this post, follow this site to see when I make a new one.


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