During today's Facebook Live chat with producer Jason Blum — the man behind modern horror phenomenons like Paranormal Activity, The Purge and Insidious, as well as the Academy darling Whiplash — we asked a fan's question about Sinister 3. And unfortunately, Blum's answer wasn't what Bagul fans had hoped to hear:
"There is no 'Sinister 3.' We didn't do well enough with 'Sinister 2.' Not enough people went to see 'Sinister 2' to make 'Sinister 3,' which is really sad. One of things that I get asked a lot is: 'What are your professional regrets?' Obviously I have a lot of regrets professionally. Every movie we make, some of them are great, some of them are less great, of course. Sometimes the movies work because of the movies, sometimes it's the marketing; it's a complicated thing."
With 'Sinister 2,' I actually was very proud of the movie. I'm not pointing the finger at anyone except us, but I feel like we didn't have the right date, it wasn't positioned the right way, and it's a shame because I really feel like Bagul is such a great, iconic, scary character. I really wanted to continue with him, but sadly — at least in movies — we're not going to. Two days ago I had breakfast with ['Sinister' director] Scott Derrickson, who I hadn't seen in a long time because he was off making 'Doctor Strange' in London and he's finally back in LA. We had a terrific morning together and talked about a lot of things, including 'Sinister,' but sadly no 'Sinister 3.' I'm sorry."
The date Blum mentions is the release date of August 21, 2015, when the movie opened against American Ultra and Hitman: Agent 47 well outside of Halloween's horror movie season. The sequel took in a worldwide total of $52.8 million against a $10 million budget, compared to the original's $77.7 million on a smaller $3 million budget. Sinister opened just weeks before Halloween on October 12, 2012.
Certainly disappointing considering the strong fan following the mythology of Bagul has gained since his debut in 2012. The presentation of the original Sinister trailer and that of the sequel does vary greatly; the original trailer is much more focused on Ethan Hawke's character and how his family is affected by the mysterious creature, whereas the sequel takes a monster-centric approach.
Compare and contrast for yourself:
There is one thread of hope to latch onto, however, in that Blum did say that Bagul's story won't be continued "in movies," which opens the door to other media. That means TV, comics or video games are an option — any of which could service the character quite well.