ByMatt Kranis, writer at
President of the Salacious Crumb Fan Club. Staff Writer at Movie Pilot. Twitter: @Matt_Kranis
Matt Kranis

Film fans are definitely ready for Beauty and the Beast.

The upcoming live-action adaptation of Disney's animated hit debuted its first teaser trailer yesterday, and now holds the record as the most-viewed movie teaser in its first 24 hours. It hit 91.8 million views in the 24 hours since its release, beating the previous record of 88 million views held by Star Wars: Episode VII – The Force Awakens.

The teaser made its debut Monday morning on ABC during Good Morning America, before hitting the Web. It received another boost during Monday night's season premiere of The Bachelorette.

While it doesn't reveal much, the teaser does show off the film's impressive visuals, with sweeping views of the Beast's dilapidated castle. It also provides our first look at Emma Watson as Belle, and a taste of Ewan McGregor as talking candelabra Lumiere and Ian McKellen as clock Cogsworth. They'll be joined by Dan Stevens as the Beast, Luke Evans as Gaston, Emma Thompson as Mrs. Potts, and a host of others in supporting roles.

Beauty and the Beast hits theaters March 17, 2017. What do you think of the film's teaser trailer? Let us know in the comments.


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