Fans have a little over two months before Suicide Squad hits theaters, and as DC Entertainment preps the next entry in its cinematic universe, the film is already breaking social media milestones.
According to USA Today, Twitter has officially confirmed that Suicide Squad has earned the most tweets of any upcoming summer movie, with 1 million posts hitting the platform between March 1 and May 26.
The movie's found big success on Twitter thanks in part to a social media campaign that included the hashtag #JokerWasHere — complete with a Joker emoji — as well as a successful April trailer that racked up almost 130,000 retweets and more than 170,000 likes.
Of course, Suicide Squad isn't the only upcoming summer flick to generate big numbers on Twitter. Disney/Pixar's Finding Dory fell behind the upcoming David Ayer vehicle with 869,000 tweets, followed by director Paul Feig's Ghostbusters, with 565,000 tweets. The Emilia Clarke/Sam Claflin romance Me Before You and Teenage Mutant Ninja Turtles: Out of the Shadows rounded out the top five upcoming films on Twitter, with 329,000 and 251,000 tweets respectively.
Superheroes Are Big On Twitter
If this summer's proved anything, it's that superhero movies draw big buzz across Twitter. Between March 1 and May 26, Captain America: Civil War generated 10.4 million tweets, due in part to a hashtag campaign that asked fans to pledge allegiance to #TeamCap or #TeamIronMan. X-Men: Apocalypse drew 1.8 million tweets in the same timeframe. So, Suicide Squad's Twitter success is just following the trend. And considering the box office success of Civil War and Apocalypse, that's a pretty promising trend to follow.
Suicide Squad hits theaters on August 5. Do you think big numbers on Twitter will translate to big numbers at the box office? Let us know in the comments below.