At some point in the last 10 years, we as a society decided that it was far more beneficial to our lives to consume TV in a massive chunk as opposed to week-by-week, like our parents did in prehistoric days. It's a world where binge-watching is an acceptable method of hanging out, with the company of Netflix being just as valuable as that of a real, human friend.
But clearing our busy schedules to watch a show on Tuesday night at 9 p.m.? Forget that! Let's wait until the season is over and it hits Netflix! In fact, Netflix reveals that most of its subscribers, on average, consume one season of television in a week. No wonder it releases all the episodes of its original shows in one chunk.
Despite the ubiquity of binge-watching these days, the streaming moguls at Netflix have unleashed a new infographic, based on their own internal research, which shows that not all programming is binged at the same rate. Check it out:
It's not all that surprising that the genres that tend to conclude episodes with giant cliffhangers — shows like Breaking Bad, The Fall and The Walking Dead — are more likely to be "devoured" rather than "savored" in the same way that comedies like Arrested Development or Unbreakable Kimmy Schmidt are.
Surprisingly, Netflix's superhero shows like Daredevil and Jessica Jones tend to lean more toward the "savor" side of the scale.
Netflix's parameters for making these determinations are described as such:
Netflix analyzed more than 100 serialized TV series across more than 190 countries between October 2015 and May 2016. The research examined member completion of the first season for all series. Data was only included for accounts that fully completed the season. Completion rates were organized into days and hours. The global median days to complete the first season of these series was five days. The median hours per session for completers overall was two hours and ten minutes. Series viewed less than two hours per day were identified as ‘savored.’ Series viewed more than two hours per day were identified as ‘devoured.’ Series were not restricted by launch dates, runtime or number of episodes. Where a series falls on The Netflix Binge Scale has no relation to viewership.
Cindy Holland, vice president of original content at Netflix, had this to say:
“As The Binge Scale indicates, the viewing experience of a series can range from the emotional to the thought-provoking. Netflix helps you to find a series to binge no matter your mood or occasion, and the freedom to watch that series at your own pace — whether that’s to appreciate the drama of Bloodline or power through 'Orange is the New Black.'”
Netflix continues to expand in its original programming that includes TV series, feature films, comedy specials, documentaries, and most recently, late-night talk shows.