Just recently, LEGO Dimensions announced 16 new brands to be included in the toys-to-life franchise. Many of the newly introduced IPs are older titles - Gremlins, Goonies, Sonic, Scooby-Doo, and so on - and I got to sit and play with some of these newcomers over at E3 this past week.
As someone who grew up with the Goonies and Gremlins, it was very cool to see fan-favorite characters running around getting into classic LEGO shenanigans.
The inclusion of older IPs is definitely a positioning move, where LEGO Dimensions is shooting to appeal to an older audience that now has kids who are beginning to play with LEGOs. The controls are simple and the interaction between the player and the Toy Pad is slick as you open portals and move figured from one part of the pad to another.
But, also, LEGO is making an effort to include new movies and IPs in a very savvy business move. To coincide with the upcoming releases, LEGO Dimensions is releasing level packs for films like the new Ghostbusters and Fantastic Beasts and Where to Find Them.
And they don't plan on stopping any time soon. Watch out for new movie release content
While Disney Infinity did just recently close its doors, LEGO Dimensions seems set up to continue on and slingshot their toys-to-life brand forward with Warner Bros. Studio's blessing.
During my time playing the E3 hands-on demo, there was a huge emphasis on current and upcoming IPs - mainly Ghostbusters, Fantastic Beasts and Where to Find Them, and the ever-popular Adventure Time. The big selling point is access to upcoming blockbusters as a source for new toy packs and level packs.
The current plan seems to be: continue producing toys for new films that appeal to kids.
How do these older IPs like Scooby Doo and Gremlins fit in? LEGO Dimensions certainly isn't forgetting the movies that the older, parental audience grew up with and want to now pass along to their children.