With all the different movie services today, from Netflix to Hulu to Redbox to Vudu and on, Hollywood is afraid that people are not as interested in seeing movies in the theater. Specfically, they are worried about Millenials, which are defined as people born between 1981 and 1996, roughly. Millenials are some of the people who are most comfortable with technology, so it seems like a legitimate fear for Hollywood. Are they staying at home streaming everything they want, instead of heading for the movies?
In a word, no.
Movio, which is a data analytics company for film-makers, did a huge study of this generation, and found some interesting statistics. Let's answer a few questions about this group.
How many movies do Millenials go see each year?
Women go see a movie between 5 and 7 times a year. Men go between 6 and 8 times a year. So on average, Millenials go see a movie about every 8 weeks.
What Kinds of Movies Do Millennials Watch?
When compared to all movie-goers, Millennials are more likely to see horror movies urban movies, young-adult comedies, and tentpole films (vocbulary note: a tentpole film is a huge film with a huge budget that studios make in order to make a huge amount of money. Right now, superhero films are tentpole films). But Millennials are not all that interested in dramas, indie films, art films, or Christian films.
But there's an interesting caveat to this. As Millennials get older, their interests change. Their love of horror movies appears to decrease, and they become bigger fans of animation.
Like any generation, Millennials can't be grouped into one monolithic block. There is a lot of variety. But there appears to be no evidence that Millennials are ditching the big screen for the TV screen or the pocket screen. They are a healthy movie-going audience, so you can bet that they movies they like will keep appearing in theaters.