20 years after Wannabe demanded any dude who wanted our attention better impress our intelligent lady friends first, the Spice Girls' song is being used to further today's global goals around gender equity. Victoria Beckham, Posh Spice herself, posted a video featuring the song to her Facebook page to promote The Global Goals, an organization based around promoting sustainable development.
Using the hashtag #WhatIReallyReallyWant, men and woman all over the world are being encouraged to share via social mediums the things they most want to see accomplished in the struggle for female equality. With a feel (and fashion) distinctly similar to the original Wannabe video, girls of all shapes, sizes, ethnicity, and nationality dance around to the original song in the pop style of the original "Girl Power" group. But this time they aren't just giving a timely warning to an amorous dude.
Messages are sprinkled throughout the video highlighting real aspirations toward gender equity in the world. They also dance around the world, literally. Scenes take place in what appears to be India, Africa, and the UK.
The Global Goals wants to get these shared requests in front of UN delegates. On their website they say:
In 2015 world leaders promised to put girls and women first when they signed up to the Sustainable Development Goals to end poverty, fix climate change and tackle inequalities.
Girls and women are disproportionately affected by these challenges and are key to building resilient communities to withstand them.
That’s why we need to ensure World Leaders and the Secretary General of the United Nations listen to the voices of girls and women and put them first in policies and plans.
2016 is our chance to use our collective power and tell world leaders what we really really want for girls and women.
If you make the noise, we’ll get your message to world leaders at the UN in September.
The Global Goals will only ever be achieved if governments, businesses, communities and YOU invest in girls and women.
For a song that drove our parents crazy on repeat and spurred a fashion revolution of platform shoes, pacifier necklaces, and knee-high socks, it's nice to see it getting a second wind for such a great reason. Middle-school me is thrilled, adult me is motivated!
Does this new version of Wannabe inspire you?
Sources: The Global Goals