Pokémon are, quite literally, everywhere. Whether you're opening a new page on your browser or stepping out of your house, it's an inescapable craze that has swept the nation and much of the world over. The craze for Pokémon GO is fresh and exciting, but I consciously refrain from using the word "fad" to describe the game. Because for many of us, Pokémon already holds a special place in our hearts.
For today's youth, Pokémon GO is the by far the biggest mobile game to successfully integrate location-based augmented reality. But for those of us in the prematurely curmudgeonly mid-20 and early 30-year-old demographic, Pokémon GO offers a much-needed dose of nostalgia.
Even as a very casual Pokémon player and card collector, many fond memories of my adolescence involve cracking open a fresh pack I was gifted by the Tooth Fairy or trading cards with my friends on the playground. Today, Pokémon fans far and wide are once more making headlines as their childhood passions have found their way back into the zeitgeist.
That rediscovered passion is put on full display in Josh & Joey Sell Pokémon Cards, the latest documentary short from directors Colin Davis and Matt Litwiller. The short follows two twentysomething professionals as they traverse the vast landscape of Los Angeles in an attempt to sell Josh's childhood Pokémon collection — hopefully for a sizable price.
Are his cards worth as much as he had hoped — or that the internet had allowed him to believe? Or will his best-of selection of cards prove to be of more sentimental value than monetary? Check out the adorable short film below to find out:
For a few minutes, we're transported back to the '90s, with a look at what made these cards so special to begin with. In our years of innocence, the joy came from the understanding that you were the proud owner of a rare — and, if you're lucky, shiny — card. As an adult, however, we come to realize that it's the memories we have attached to them that are truly priceless.
While their hopes of selling Josh's vintage Pokémon cards for a hefty sum were dashed away, he was able to find and capture the Moby Dick of feelings for all aging Millennials — a taste of childhood.
While this particular endeavor was unsuccessful, I have the feeling the journeys of Josh, Joey and those at Observatory Productions are far from over. After getting in touch with some involved in the film, it sounds as if there may be plans to see the segment adapted into a series. Personally, I would love to see more from these guys.